The Woman In Black

Who do you think the primary and secondary target audience is The Woman In Black? Why?

The primary target audience for The Woman In Black would be Danielle Radcliffe fans and Harry Potter fans. The main selling point of this entire film was that he was the main character in the film. The majority of Harry Potter and Daniel Radcliffe fans are classed as young adults so this would be the primary target audience for the film, this is why the film is rated a 12 and the creators of the movie tried very hard to get it to be a 12 as many Harry Potter fans are fairly young, and even though it is a 12 rated film it's surprisingly scary. The secondary target audience would be pretty much anyone they can attract other than the main target audience, so people that are horror fanatics would go and watch the film as its a horror, or people that only like supernatural horrors this would obviously appeal to them.

How was The Woman In Black marketed? (Think about genre(s), subgenre(s), media platforms, target audience, promotions, size of the campaign, etc.).

The Woman In Black was heavily marketed and it was heavily marketed at the primary target audience which is Daniel Radcliffe fans and Harry Potter fans. As the target audience would be early/teens social networking sites such as Twitter and Facebook were used, this got the film more and more publicity which is why the film was such a huge success for a British horror movie. Daniel Radcliffe as he wanted to break free from the Harry Potter scene put a lot of time and effort into promoting the film as this was his first big film apart from the Harry Potter series. Youtube played a large part in the campaign as well as he made competitions for people to enter to win The Woman In Black merchandise. Many trailers were released to build up the hype for the film, a teaser trailer and poster would have been released months before the films schedules release. The main trailer for the film would then be released and this is when the main campaign started. The campaign was massive and huge posters that were put on the sides of buildings near busy motorways to attract even more people, the film also had large promotions in newspapers such as the Sun where is had en entire page dedicated to the film. Opportunities such as being able to win the book of the film and for school children to get the books for free and then watch the film at a discounted price was also done.

Do you think the marketing materials for the film for the film were appropriate? Why?

I think that the marketing materials for the film were appropriate, the reason for this is in some of the trailers certain parts are edited or softened out to make it age appropriate and they had to do this to get the film age rating of 12 certified. In the film Daniel Radcliffe puts his hand up against the window and a face of a woman screaming appears, you can very clearly see the face in the film however, in the trailers its very blurred and you cant actually see what it is that's at the window. Within the marketing materials nothing particularly scary was shown this was not only so they didn't give it away for the film but to also keep the 12 rating of the film. A lot of the material was because of Daniel Radcliffe as he was the main selling point for the film, as he has a celebrity image to keep up everything he done whether is was a interview or a competition on Youtube it had to be appropriate for the primary target audience.

What kind or release did the film have? (Big/Small? How many cinemas showed the film on its release?)
As you can see from the image it had quite a large release, 2856 theatres The Woman In Black was shown in and made 127 million dollars worldwide. The budget for the film was around 17 million dollars and on the opening weekend it grossed 20 million dollars making its production budget back just from the opening weekend alone. A huge red carpet premiere was held in London for the release and stars from the film and around the world came to watch the brand new paranormal horror film. People also came to the premiere as it was Daniel Radcliffe's big night to show the world that he wasn't just able to play the role of Harry Potter, because of this The Woman In Black became the biggest british horror film of all time.





How much did The Woman In Black cost to make? (Production budget) AND what was the industry impact of The Woman In Black (Think box office and trends)


The production budget for the film was around 17 million dollars and it made its production back on the opening weekend making over 20 million dollars. The Woman In Black had a huge impact on the film industry as it became the most successful bristsh horror film in history and this spurred on other studios to make simular paranormal films to try and match the success of The Woman In Black.


Why do you think the film was so successful? (You must come up with at least two reasons).

The biggest reason for the films success was plain and simply Daniel Radcliffe. With out him and the Harry Potter fan base behind him this film wouldn't have been as successfull and the creators of the film knew this, this is why they made the film a 12 age rating. Daniel Radcliffe also done a serious amount of advertiseing for the film as this was his first big film away from the Harry Potter franchise and he wanted to show critics that he could be a serious actor. The oher reason for the films success was that it had such are large marketing campaign. The film was advertised literally everywhere from building sides to newspapers this film was there. Competitions were also held for people to win The Woman In Black merchendise and there was also a 'deal' for schools where they would give schools the book for free to read, and they would then be allowed to see the film for a discounted price. They also advertised Daniel Radcliffe a lot. As he was the main selling point of the film his face was always very big on the marketing posters so you can clearly see the film is about him. With Daniel Radcliffe staring in the film and the huge marketing campaign behind the film, the film was bound to be a blockbuster.